CIM Certificate in Professional Marketing

CIM qualifications are highly sought after by employers. The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. The course consists of 3 units taught at a series of evening classes:

Module 1:  Marketing  (Mandatory)

Marketing is a key driver of success in today’s dynamic organisations. This module will give you an insight into marketing concepts and tools and how these are applied to deliver results.

Unit 1   The Marketing Concept

    Understand the role and function of marketing
    Understand what influences customer behaviour

Unit 2   Analysis and Insight

    Identify factors and trends in the marketing environment and how they affect marketing planning
    Identify options for gathering relevant marketing information

Unit 3  Marketing Mix

    Know the elements of the marketing mix
    Apply and adapt the marketing mix to satisfy customer needs

Module Assessment by Exam

Module 2:  Integrated Communications   (Mandatory)

Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.

Unit 1    Internal marketing

    Know how to build cross-functional relationships
    Understand how to harness resources to deliver effective marketing solutions

Unit 2    Value proposition

    Create effective communications to deliver value to customers
    Understand product and brand management

Unit 3    Marketing communications

    Understand the components of the marketing communications mix
    Develop integrated marketing communications

Module Assessment by Assignment

Module 3:  Customer Experience (Elective)

Marketers increasingly need to develop deeper knowledge of customers in different contexts. This module will enable you to understand and enhance the customer experience.

Unit 1    Customer context

    Understand the range of different contexts across which marketers operate
    Understand the importance of customer expectations

Unit 2    Customer Experience

    Understand the different dimensions of customer experience
    Deliver activities that enhance customer experience

Unit 3    Measuring and monitoring

    Know how to monitor and measure customer experience in context
    Use metrics to improve future customer experience

Module Assessment by Portfolio

For more information on the syllabus please visit the CIM website. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Are you an aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing?

Typical profiles of people who might take this qualification could include: Marketing assistants or co-ordinators with approximately one year in a marketing role.  

Entry requirements...

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

    Have a minimum of two A Levels
    Hold any degree or International equivalent
    Hold a CIM Introductory Certificate in Marketing (Level 3)


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