Diploma in Marketing Communications

The aim of the Diploma in Marketing Communications is to provide an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives.
The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret knowledge.

The CAM Diploma is made up of five separate modules. Each module can be studied part time, intensive or via distance learning.
Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.

Diploma in Marketing Communications Course Structure

Marketing and Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Public Relations
This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned and provide an understanding of all means of communication by which those publics can be reached. This unit will also provide knowledge of the organisational and professional context in which people working full-time in public relations operate.

Direct Marketing and Sales Promotion
This unit aims to provide you with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational level, including the knowledge and the skills to apply database and other digital technologies in the development of direct marketing and sales promotion campaigns within legal and regulatory constraints.

Advertising
This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Integrated Media
This unit aims to provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix. This unit also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.
Course Assessment

The Diploma in Marketing Communications is assessed by examination and assignment.

Exemptions
You may be eligible for a CAM exemption depending on your previous marketing qualifications.
Entry Requirements

Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.

Study Options

Intensive Weekends:
Part-time Evenings:
Online Distance Learning

Timetables

 

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